Are you someone who enjoys being in the driver's seat of your vehicle, both literally and figuratively? If so, you're going to love what Ford has in store for you with FordPass. At Schicker Ford of St. Louis, we're excited to introduce you to the world of FordPass and its exciting features, including FordPass Milestones. Let's dive in and explore what they are and how they can enhance your driving experience.

What is FordPass?

FordPass isn't just another app—it's your gateway to a seamless and rewarding ownership experience. From keeping track of your vehicle's maintenance needs to accessing exclusive perks and benefits, FordPass puts the power of connectivity in the palm of your hand. At Schicker Ford of St. Louis, we're committed to helping you harness the full capabilities of FordPass, whether you're a new Ford owner or a seasoned enthusiast looking to maximize your rewards.

What are Tier Activities?

At the core of the FordPass evolution are Tier Activities, which encompass a range of interactions with Ford. These activities include purchasing or leasing a new Ford vehicle, exploring certified pre-owned options through the Ford Blue Advantage program, acquiring Ford accessories, engaging in services at Ford dealerships, or opting for a Ford Protect Extended Service Plan. Moreover, Ford hints at expanding this list in the future, ensuring a dynamic and evolving rewards ecosystem.

The structure of the new tier system is designed for simplicity and accessibility. Achieving Bronze status requires completing 0-1 Tier Activities, granting members 10 points per dollar spent on eligible services and partner offers. Progressing to Silver status, attained by completing 2-4 activities, brings with it a 5% bonus on earned points. Finally, the pinnacle of the rewards hierarchy, Blue status, are for those who complete five or more activities, offering an enticing 10% points bonus.

Special Perk for FordPass Visa Cardholders

Also, FordPass Rewards Visa cardholders are in for a treat with the program updates. Their first credit card transaction each year automatically elevates them to Silver status, with further perks awaiting those who spend $25,000 within a year, propelling them to the top Blue Tier.

Get the Most Out Of Your FordPass With Schicker Ford of St. Louis

All of these changes underscore Ford's ongoing commitment to enhancing customer loyalty and satisfaction. Recent studies have shown that FordPass members exhibit higher rates of return to Ford dealerships for service, demonstrating the program's effectiveness in fostering brand loyalty. By streamlining the rewards journey and offering enhanced benefits, Ford is set to cultivate an even more engaged and satisfied customer base, because that's what it's all about!

Now that Ford has updated its FordPass rewards program, vehicle owners can anticipate a more streamlined and rewarding loyalty experience. With a renewed focus on Tier Activities and enhanced perks for cardholders, Ford is leading the charge in redefining customer loyalty in the automotive industry. As we look towards 2024 and beyond, the future of FordPass promises to be more exciting and rewarding than ever before.